55
crochet kit
Worth a lookShows low returns (0.6%), but soft demand (-34.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good£707K£707K/yr · 2.5M searches
Review moat
Good990.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.46avg listing price — sweet spot $15–$100
Price range
Good£6.57–£25.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.5%90-day search growth — must beat 0% to launch