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crochet blocking board and pins
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great252.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£5.97–£26.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.21avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£119K£119K/yr · 139K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-32.0%90-day search growth — must beat 0% to launch