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cricut mats
Skip itSoft demand (-11.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.01avg listing price — sweet spot $15–$100
Review moat
Okay2,529.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 115K searches
Price range
Okay£5.93–£18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch