55
crepe paper
Worth a lookShows low returns (0.4%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great266.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 145K searches
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Price range
Bad£3.23–£17.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand