49
cream toaster
Skip itSoft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.21avg listing price — sweet spot $15–$100
Price range
Incredible£15.48–£41.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,466.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad£73K£73K/yr · 64K searches
Growth
Bad-28.6%90-day search growth — must beat 0% to launch