53
cream throw
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.48avg listing price — sweet spot $15–$100
Price range
Good£4.32–£33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,381.98avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 275K searches