45
cream microwave
Skip itSoft demand (-17.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£67.65avg listing price — sweet spot $15–$100
Price range
Great£49.60–£107.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,123.7avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£325K£325K/yr · 298K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Signals High Price