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craft wire
Skip itPrices mostly outside the sweet spot ($2.33–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Great424.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 154K searches
Avg price
Bad£4.96avg listing price — sweet spot $15–$100
Price range
Bad£2.33–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100