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craft supplies
Worth a lookShows low returns (0.3%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Price range
Okay£0.82–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,991.6avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 446K searches
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand