43
craft scissors
Skip itPrices mostly outside the sweet spot ($2.54–$10.87) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,910.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.79avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 99K searches
Price range
Bad£2.54–£10.87cheapest to priciest tracked listing — scored on the share inside $15–$100