45
craft glue
Skip itPrices mostly outside the sweet spot ($2.07–$15.40) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Okay1,518.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay£120K£120K/yr · 177K searches
Avg price
Bad£5.99avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
Price range
Bad£2.07–£15.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand