50
craft box
Worth a lookShows low returns (0.8%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.81avg listing price — sweet spot $15–$100
Review moat
Good946.18avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£6.01–£27.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£71K£71K/yr · 172K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch