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cotton yarn
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Good£1.75–£33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,740.43avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 732K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.5%90-day search growth — must beat 0% to launch