39
costa coffee cup
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible£28.98avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,826.52avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.61–£341.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 228K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale