50
cork placemats
Worth a lookShows low returns (1.2%), but soft demand (-28.8% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good633.88avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.39–£23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£57K£57K/yr · 134K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch