55
copper cup
Worth a lookShows low returns (0.9%), but soft demand (-25.9% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great240avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£16.08avg listing price — sweet spot $15–$100
Price range
Good£6.03–£34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£132K£132K/yr · 280K searches
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier