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cooling rack
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,118.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£209K£209K/yr · 254K searches
Price range
Okay£3.24–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-24.6%90-day search growth — must beat 0% to launch