78
cooling blanket
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great£20.92avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great£9.68–£37.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£566K£566K/yr · 1.4M searches
Review moat
Okay2,222.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale