69
cool box on wheels
Worth a lookShows demand growing +657.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+657.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great£58.66avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great409.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 180K searches
Price range
Okay£15.26–£356.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale