65
cool bag
Launch itA $1.5M/yr market growing +41.5% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 5.7M searches
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,495.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Price range
Okay£3.34–£18.79cheapest to priciest tracked listing — scored on the share inside $15–$100