55
cookware
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a small market ($46K/yr) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£25.35avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great£6.35–£112.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Okay2,909.73avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£46K£46K/yr · 82K searches
Growth
Bad-26.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand