47
cookie cutters
Skip itSoft demand (-41.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,296.33avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£194K£194K/yr · 580K searches
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Price range
Bad£2.94–£15.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.9%90-day search growth — must beat 0% to launch