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conversation cards
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£7.23–£30.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good902.12avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 40K searches