69
confetti
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great277.66avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Growth
Good+54.4%90-day search growth — must beat 0% to launch
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Price range
Good£1.61–£34.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£363K£363K/yr · 609K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.77avg listing price — sweet spot $15–$100