65
compost
Launch itA $2.9M/yr market growing +27.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.9M£2.9M/yr · 2.7M searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Price range
Okay£3.97–£24.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.78avg listing price — sweet spot $15–$100
Review moat
Bad4,564.18avg incumbent reviews — the moat a new listing must climb