60
colouring pens
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£2.7M£2.7M/yr · 3.6M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.88avg listing price — sweet spot $15–$100
Review moat
Bad5,199.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.86–£17.39cheapest to priciest tracked listing — scored on the share inside $15–$100