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coloured tea lights
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good564.29avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£113K£113K/yr · 221K searches
Avg price
Bad£5.37avg listing price — sweet spot $15–$100
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
Price range
Bad£1.87–£14.04cheapest to priciest tracked listing — scored on the share inside $15–$100