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coloured paper
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good612.88avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£261K£261K/yr · 358K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.82avg listing price — sweet spot $15–$100
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.97–£8.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand