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coloured markers
Skip itPrices mostly outside the sweet spot ($2.69–$10.97) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 45K searches
Review moat
Bad22,940avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.69–£10.97cheapest to priciest tracked listing — scored on the share inside $15–$100