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coloured card
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.25–$13.44) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good937.78avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£351K£351K/yr · 360K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.25–£13.44cheapest to priciest tracked listing — scored on the share inside $15–$100