54
collapsible tupperware
Worth a lookShows low returns (1.3%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great330.92avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£5.58–£29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 92K searches
Signals No Dominant Brand