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51

collapsible colander

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($2.07–$15.10) keeps it on the watch list.

Market size 15Growth 18Conversion 83Competition 61Returns 96Price range 1Avg price 21Brand share 68Review moat 67Quality gap 76

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good831.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.73

avg listing price — sweet spot $15–$100

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 86K searches

Price range

Bad£2.07–£15.10

cheapest to priciest tracked listing — scored on the share inside $15–$100