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coleman event shelter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+481.3%90-day search growth — must beat 0% to launch
Review moat
Good591.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good£134.41avg listing price — sweet spot $15–$100
Price range
Okay£22.84–£278.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 37K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand