57
cold frame
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great188.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£71.88avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Okay£254K£254K/yr · 368K searches
Price range
Bad£12.05–£497.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Signals High Price