57
colander
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£315K£315K/yr · 469K searches
Review moat
Okay1,670.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.01–£20.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand