46
coffee mat
Skip itPrices mostly outside the sweet spot ($4.54–$15.88) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great258.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 189K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.54–£15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand