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coco coir
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£3.00–£40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,065.33avg incumbent reviews — the moat a new listing must climb
Market size
Good£364K£364K/yr · 338K searches
Avg price
Okay£11.12avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand