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cocktail strainer
Worth a lookShows searches that convert (18.2% search→purchase), but prices mostly outside the sweet spot ($1.65–$13.63) keeps it on the watch list.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great240.28avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 32K searches
Price range
Bad£1.65–£13.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier