53
coasters
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Good£427K£427K/yr · 1.8M searches
Review moat
Okay1,809.15avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.68–£11.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand