40
cluster fly killer
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£17.38avg listing price — sweet spot $15–$100
Price range
Good£7.52–£29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,939.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Market size
Bad£25K£25K/yr · 8K searches
Growth
Bad-56.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand