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clothes folder
Skip itSoft demand (-2.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.60–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.04avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,613.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£119K£119K/yr · 156K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-2.1%90-day search growth — must beat 0% to launch