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cloth napkins
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.40avg listing price — sweet spot $15–$100
Review moat
Okay2,081.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.50–£22.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£120K£120K/yr · 323K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch