48
clay
Skip itPrices mostly outside the sweet spot ($3.13–$16.47) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Great£1.5M£1.5M/yr · 1.8M searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.59avg listing price — sweet spot $15–$100
Review moat
Bad6,236.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Price range
Bad£3.13–£16.47cheapest to priciest tracked listing — scored on the share inside $15–$100