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clay paint
Skip itSoft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.72–£22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Review moat
Bad8,520.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£41K£41K/yr · 58K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch