55
clay kit
Worth a lookShows low returns (0.4%), but soft demand (-17.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£14.60avg listing price — sweet spot $15–$100
Price range
Good£3.66–£32.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,001.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£74K£74K/yr · 149K searches
Growth
Bad-17.0%90-day search growth — must beat 0% to launch