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clay beads
Skip itPrices mostly outside the sweet spot ($4.48–$16.60) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good877.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£156K£156K/yr · 364K searches
Avg price
Okay£10.00avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.48–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100