50
citrus compost
Worth a lookShows searches that convert (20.6% search→purchase), but a concentrated shelf (top 5 take 83% of clicks) keeps it on the watch list.
Conversion
Incredible20.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+85.9%90-day search growth — must beat 0% to launch
Review moat
Good537.9avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£3.02–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 32K searches
Competition
Bad83%top-5 click share — a locked-up shelf