63
citronella candle indoor
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good690.23avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 22K searches
Price range
Bad£3.55–£15.40cheapest to priciest tracked listing — scored on the share inside $15–$100