46
chunky wool
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Good822avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£0.66–£33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 1.0M searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-49.3%90-day search growth — must beat 0% to launch