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Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Okay1,566.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.32avg listing price — sweet spot $15–$100
Price range
Okay£3.30–£22.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad£99K£99K/yr · 1.7M searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale